Why your rankings look different from what you see in Google

You see position 4 when you search. TaskGlaze says 11. Nobody's wrong — here's what's actually different.

Updated Sep 17, 20261 min read

You search your keyword, you see yourself at position 4. TaskGlaze says 11. Nobody is wrong.

What you see when you search is personalised. Google knows your location down to the neighbourhood, your search history, which sites you've visited, and whether you're logged in. If you've clicked your own site fifty times, Google has noticed. Rank trackers deliberately strip all of that out: no history, no personalisation, a specific location you chose, and a clean session. The number you get is closer to what a stranger sees.

Other things that move the number legitimately:

Location. A keyword can rank 3rd in Lahore and 30th in London. Check which location the keyword is set to track — it's shown as plain text next to the device icon in the Rank Tracker table, and repeated in the keyword's detail panel.

Device. Mobile and desktop results differ, sometimes a lot.

Time of day and volatility. Google reshuffles constantly. A keyword bouncing between 8 and 12 all week is one keyword at "around 10," not a keyword that dropped four places.

What counts as position 1. If the top of the page is ads, a map pack, a featured snippet and a video carousel, the first blue link might be a long way down the screen while still being position 1.

Use the tracked number for trend, not for a single day's truth. A keyword that was 20 and is now 11 is working. A keyword that was 11 yesterday and is 12 today is noise.