Competitor backlink analysis that ends in a pitch, not a spreadsheet

Find the sites linking to your competitors but not to you, filter out the junk before you spend a scan, and send the rest straight into outreach with the contact email already found.

Gap view against any number of rivalsFilters applied before the scanOne click to the CRM
01/The problem

Why most competitor link research goes nowhere

Pulling a competitor's backlinks takes seconds. Turning them into links of your own is where the work stalls.

  • Ten thousand rows, four hundred sites

    A raw export repeats the same footer link thousands of times. The useful unit is the referring domain.

  • The wrong competitors

    The rival you watch may not be the site taking your clicks. Directories and marketplaces often are.

  • No gap, just a list

    Without your own profile beside theirs, you pitch sites that already link to you.

  • The export is where it ends

    The CSV sits in a folder because finding contacts and pitching is a separate project in a separate tool.

02/The playbook

How competitor backlink analysis works, step by step

The sites that link to two or three of your competitors already link to pages like yours. They're the warmest prospects you have.

  1. Pick the right competitors

    Use the sites that actually outrank you on the keywords you care about, not the brands you assume you compete with.

    In TaskGlazeEvery rank check records the domains above you on each keyword. Find Competitors adds the domains whose rankings overlap yours, even for a new site.

    Competitor analysis
  2. Pull their backlinks with filters on

    Decide what a good link looks like before you look: a minimum authority, a maximum spam score, dofollow only.

    In TaskGlazeFilters for link status, dofollow, authority, spam score, anchor phrase and row count apply to the scan itself. Save them as a preset for the next competitor.

    Backlink analysis
  3. Read it by referring domain

    Collapse duplicates to one row per site, and check the anchor mix to see how the competitor earned its links.

    In TaskGlazeReferring domains shows each site once with its authority and link count. Anchors shows each phrase's link count, domains and share.

    Backlink analysis
  4. Take the gap

    Put your profile beside theirs. The sites linking to several competitors and not to you go to the top of the list.

    In TaskGlazeThe gap view has one column per party and one row per referring domain, with sites already in your CRM flagged.

    Backlink analysis
  5. Turn the gap into contacts

    Find the person behind each site and check the address before you send.

    In TaskGlazeSelect rows and send them to the CRM in one action. The contact finder pulls published addresses and scores deliverability out of 100.

    Outreach CRM
  6. Pitch the ask each site gives

    A site linking to a competitor through a guest post wants a different email from one with a resource list.

    In TaskGlazeEach prospect is tagged with its link type, and sequences from your own mailboxes stop the moment someone replies.

    Backlink types
03/Built for you

Built to turn analysis into links

Details that keep the research and the outreach in one place.

  • Re-opening is free

    Analyse a domain again with the same filters and the stored result opens without spending a scan. Paging and exporting never cost one.

  • Your own links recognised

    Analyse your own project's domain and those links are recorded as ones you already have, not prospects.

  • From a ranking to their links

    Any competitor in the rank tracker opens straight into backlink analysis, for the page that beat you or the whole domain.

  • Filtered CSV export

    Export any view to CSV with your filters applied, for a client deck or a second opinion.

04/Plans

Plans for competitor link research

Every plan includes backlink analysis, the gap view and the CRM. The plans differ in scans, rows and Find Competitors runs each month.

Starter

$39/mo

$31/mo billed yearly

  • Backlink scans30 /mo
  • Backlink rows30,000 /mo
  • Find Competitors runs5 /mo
  • Contact / niche finder tokens1,000 /mo
  • Outreach emails2,000 /mo
  • White-label reports

Pro

$99/mo

$79/mo billed yearly

  • Backlink scans120 /mo
  • Backlink rows120,000 /mo
  • Find Competitors runs10 /mo
  • Contact / niche finder tokens5,000 /mo
  • Outreach emails10,000 /mo
  • White-label reports

Agency

$249/mo

$199/mo billed yearly

  • Backlink scans350 /mo
  • Backlink rows350,000 /mo
  • Find Competitors runs30 /mo
  • Contact / niche finder tokens15,000 /mo
  • Outreach emails30,000 /mo
  • White-label reports

Every plan starts as a 14-day free trial. Compare every limit.

FAQ

Frequently asked questions

Questions teams running competitor link analysis ask us most. Can't find yours? Write to us and a real person will answer.

Free trial

Turn your competitors' links into your next pitches

Start the free trial and run your first gap analysis. No card, and nothing is charged when it ends.
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