Broken link building: replace a dead link with your page
Take a page that's gone but still has links pointing at it, pull every site linking there, and offer each one a working replacement. Bring the dead URL, and TaskGlaze handles everything after it.
Why broken link campaigns stall
It's the friendliest pitch in link building: you're helping someone fix their page. The work around the pitch is what slows teams down.
Finding everyone who links to the dead page
The linking sites are buried in a backlink export, mixed in with every other page on the domain.
Too many weak prospects
Plenty of those links come from scrapers, directories and spam. Sorting them by hand takes hours.
Generic pitches
Editors ignore a pitch that doesn't name the broken link and the page it sits on.
No proof the swap happened
Did they link to your page, a competitor's, or remove the link entirely? Without re-checking, you never know.
How broken link building works, step by step
Pages die all the time: companies rebrand, studies get pulled, tools shut down. The sites that linked to them are left pointing at nothing, and a helpful note with a working alternative is often welcome.
Find a dead page worth replacing
Look for retired guides, discontinued tools and pulled studies in your niche. The best candidates still have plenty of sites linking to them, and cover a topic you can cover well.
Pull every site that links to it
Everyone linking to the dead page has a broken link on their site, and a reason to read your email.
In TaskGlazeRun backlink analysis on the dead URL, with authority, spam score and dofollow filters applied before the scan, and read the results one row per referring domain.
Backlink analysisMake your page a real replacement
Your page should cover what the dead page covered, ideally better. If it doesn't yet, update it before you pitch anyone.
In TaskGlazeRun a site audit first, so the page you send people to is indexable and free of the on-page issues that would undercut the pitch.
Site auditQualify and find the editor
Keep the sites that are real and relevant, then find the person who maintains the page with the broken link.
In TaskGlazeSend the keepers to the CRM in one action. The contact finder crawls each domain for published addresses and scores their deliverability.
Outreach CRMPitch the fix
Name their page, quote the broken link, and offer your page as one option. Lead with the help, not the ask.
In TaskGlazeThe template library includes a broken-link replacement email, separate from guest post and niche edit pitches. AI drafting starts on Starter.
Email outreachConfirm the swap, then keep it
Check that the new link points at your page, and keep checking, because pages get edited.
In TaskGlazeAdd the page as a placement. TaskGlaze matches your target URL exactly, so a link to someone else's page never counts as yours.
Link monitoring
Built for a pitch that helps first
The details that make broken link outreach faster without making it spammy.
Broken link building is its own type
Tag prospects as Broken Link Building and filter your pipeline to work them together, with the matching template.
Only the rows worth reading
Authority, spam score and dofollow filters apply to the scan itself, so the rows you spend allowance on are already the ones worth reading.
Exact-match checking
A link to /guide-2 isn't your link to /guide. A utm-tagged link to the right page still is.
One record per site
A site with broken links on three pages is one prospect with three placements, each checked on its own.
“I think there are tons of opportunities to just help people out and by helping them out you'll gain followers, re-tweets, and even links.”
Plans for broken link campaigns
Every plan includes backlink analysis, the contact finder, outreach and monitoring. Pro adds more scans, finder tokens and sending volume.
Starter
$39/mo
$31/mo billed yearly
- Backlink scans30 /mo
- Backlink rows30,000 /mo
- Contact / niche finder tokens1,000 /mo
- Outreach emails2,000 /mo
- Connected email accounts2
- Link monitoring checks2,000 /mo
- White-label reports
Pro
$99/mo
$79/mo billed yearly
- Backlink scans120 /mo
- Backlink rows120,000 /mo
- Contact / niche finder tokens5,000 /mo
- Outreach emails10,000 /mo
- Connected email accounts10
- Link monitoring checks5,000 /mo
- White-label reports
Every plan starts as a 14-day free trial. Compare every limit.
Frequently asked questions
Questions broken link builders ask us most. Can't find yours? Write to us and a real person will answer.
You find a page that no longer works but still has other sites linking to it, then contact those sites to point out the broken link and suggest your own page as a replacement. The site owner fixes a dead link, and you earn a relevant one.
Not as a dedicated dead-page finder. You bring the dead URL, from your own research, a competitor's retired page or a resource list with rotten links. TaskGlaze does the rest: who links to it, contact emails, outreach and monitoring.
Yes, one backlink scan from your monthly allowance. Re-opening a recent result with the same filters is free, and so are paging and exporting stored results.
Sometimes. Method detection can tag a domain as Broken Link Building, but that kind of link is rarely advertised, so it lands on Other more often than other types. You can change the tag by hand at any time.
Add the page as a placement. Every check compares the links on that page with your target URL exactly, and records whether yours is there and whether it's dofollow.