Digital PR outreach that turns coverage into links you keep
Find the publications already covering stories like yours, reach the right writer from your own inbox, follow up without nagging, and check which coverage actually links, dofollow, to the page you wanted.
Where digital PR campaigns lose their links
A good story is the hard part. After that, most of the value leaks out through the process around it.
A media list rebuilt every time
Spreadsheets of outlets and writers go stale between campaigns, and nobody remembers who covered what last time.
Pitches to the wrong desk
A story sent to a generic newsroom inbox competes with everything else that lands there that day.
Follow-ups at the wrong moment
Chasing a writer who already replied, or forgetting the one who said "maybe next week", costs you the relationship.
Coverage without a usable link
Some coverage links nofollow, to the wrong page, or not at all. Without checking each piece, the report counts wins that won't move rankings.
How a digital PR campaign works, step by step
Digital PR earns links by giving writers something worth covering: original data, a survey, an expert view, a useful tool. The story is yours. TaskGlaze runs the outreach around it.
Start with a story that has news value
If the story wouldn't interest a reader without the link, it won't interest a journalist. Tie it to a page you want to rank, so the coverage does double duty.
In TaskGlazeKeyword research shows what your audience searches for, with intent on every result, so the story lands on a page worth linking.
Keyword researchBuild the list from who covered it before
The writers most likely to cover your story have covered a similar one. Start with the coverage your competitors' studies and launches earned.
In TaskGlazePull a competitor's backlinks, filter by authority and spam score, and read them one row per referring domain to find the publications. Send those to the CRM.
Backlink analysisFind the writer's address
Pitch the person who covers your beat. A named writer beats a newsdesk inbox.
In TaskGlazeThe contact finder pulls the addresses a publication publishes and scores each one. Every candidate stays in a dropdown with the page it was found on.
Outreach CRMPitch short and specific
The story in one sentence, why it matters to their readers, and what you can give them: the data, a quote, an image.
In TaskGlazeWrite with AI drafts a short email for one prospect, from Starter up. Tag journalist prospects as HARO / Journalist and keep a template for them.
Email outreachFollow up once, then let it go
One polite follow-up is usually enough. Writers remember who respected their time.
In TaskGlazeSequences pace the sends and stop the moment someone replies. Replies are sorted into interested, question, not interested and out of office.
Email outreachCheck every piece of coverage
Is there a link? Is it followed? Does it point at the page you pitched? Then keep checking, because coverage pages get edited.
In TaskGlazeAdd each coverage URL as a placement. TaskGlaze matches your target URL exactly and records dofollow, nofollow, sponsored or UGC on every check.
Link monitoring
Built for outreach to busy writers
The details that matter when every relationship counts for the next campaign too.
One record per publication
A publication is one record, with every piece of coverage from it listed as its own placement, live or lost.
A history for every relationship
Stage changes, contacts found, notes and placements are logged on each prospect, with who did what.
Your mailbox, your name
Pitches leave from your own mailboxes, so replies come back to a real person and your domain's reputation stays yours.
Seats for the whole PR team
Pro includes 3 seats and Agency includes 10, so writers, researchers and outreach leads share one pipeline.
“The best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy.”
“Do real company stuff.”
Plans for digital PR teams
Every tool is on every plan. Pro and Agency add the seats and mailboxes a PR team works with.
Pro
$99/mo
$79/mo billed yearly
- Team seats3
- Connected email accounts10
- Outreach emails10,000 /mo
- Contact / niche finder tokens5,000 /mo
- Backlink scans120 /mo
- Link monitoring checks5,000 /mo
- White-label reports
Agency
$249/mo
$199/mo billed yearly
- Team seats10
- Connected email accounts30
- Outreach emails30,000 /mo
- Contact / niche finder tokens15,000 /mo
- Backlink scans350 /mo
- Link monitoring checks15,000 /mo
- White-label reports
Every plan starts as a 14-day free trial. Compare every limit.
Frequently asked questions
Questions digital PR teams ask us most. Can't find yours? Write to us and a real person will answer.
No. There is no media database. Your list comes from the publications that already link to your competitors, from domains you add by hand, or from a CSV you import, and the contact finder looks for the addresses each publication publishes.
It finds the addresses a publication publishes on its own site and scores each one for deliverability. If the site only lists a generic newsroom address, that is what it finds.
No. Link monitoring checks the coverage URLs you add as placements. It doesn't scan the web for unlinked mentions.
No. TaskGlaze sends one-to-one pitches from your own mailboxes. It isn't a newswire.
Add each piece of coverage as a placement. Every check records whether the link is there, whether it points at your exact target URL, and whether it's dofollow, nofollow, sponsored or UGC.